Bone Up Brewing Co.
  • Home
  • Store
  • Taproom
    • Upcoming Events
    • Rent Our Space
    • Visit / FAQ
  • Beer Archive
    • Current Beers >
      • Barrel Aged El Pulpo
      • Barrel Aged No Light Ever
      • Chalk Outline
      • Critters (Mixed Fermentation Series)
      • Deathly Trails
      • El Pulpo
      • Embrace of Death
      • Empress in Decline
      • Extra Naked
      • Ghost Dragon
      • Ginger Spectacular
      • Hellmouth
      • Honey 'n' Hops
      • The Hourglass
      • Jazz From Hell
      • Man Overboard
      • Menagerie
      • Mirage Daze
      • Rumble Royale
      • Semi-Weekly Cask
      • Shut Up Kelly!
      • Trial Run
    • Beer Archive >
      • 100
      • 404: Recipe Not Found
      • Ad Nauseam
      • Adelle
      • The Airness
      • Armchair
      • Atlantica
      • Awkward Conversation
      • Azacca
      • Baby Monster
      • Barb
      • Barrel Aged Biere de Krampus
      • Barrel Aged Dark Humor
      • Beer of Truth
      • Believer
      • Belma
      • Benevolent Beast
      • Benthic Realm
      • Best
      • Biere de Krampus
      • Biere de Melons
      • Big Boots '17
      • Big Boots '18
      • Big Boots '19
      • Big Boots '20
      • Big deLICious
      • Bird Bath
      • Birthday Suit
      • Bison Penny
      • Black Witow
      • Blood Built
      • Blood of Krampus
      • Blue Manic
      • Bonanza
      • Bone Machine
      • Bone Smasher
      • Boneheads
      • Buffalo Nickel
      • Bullhead
      • Callisto
      • Cartwheels
      • Cello
      • Centennial
      • Champion of the Sun
      • Chance
      • Chaos
      • Chaos Reigns
      • Chaotic Gold
      • Chimera
      • Chromo
      • Clusterbomb
      • Come Out and Play
      • Comet Bomb
      • Comfy Pants
      • Cone Crusher
      • Control is in Your Command
      • Cosmic Showers of Love
      • CPHaze
      • Cryptic Nonsense
      • Crystal
      • Dance Bob
      • Danzig
      • Dark Humor
      • Dead Dry Eyes
      • Death Lullaby
      • Death Salon
      • D 'n A
      • DNA
      • Dobbie
      • Don't Go!
      • Doomrider
      • Double Key Lime
      • Doubleplusgood
      • Doyle
      • Dr. Dankenstein
      • Eclipse
      • El Azacuanot
      • Electric Juicer
      • Elmo
      • Embrace the Chaos
      • Emerald Spire
      • Estate
      • Everything is Peachy
      • Exiled From the Abyss
      • F.A.O.
      • Fancy Pants
      • Fermento-Tainment!
      • Fig Pig
      • Firekeeper
      • Fixation on Red Ale
      • Float Along
      • Fool's Paradise
      • Four Star Smoothie
      • Funky Life
      • Galena
      • Ganymede
      • The Gargoyle
      • Get Proud and Get Loud!
      • Ginger Disco
      • Ginger Extraordinaire
      • Ginger Jamboree
      • Ginger Occasion
      • Gnasher
      • The Great Equalizer
      • Green Smoothie
      • Green Smoothie (Redux)
      • The Gruncle
      • Guill O'Teen
      • Haley
      • Half the Time
      • Hartshorne
      • The Heist
      • Hench4Life
      • Henrietta
      • Hillcrest
      • History Mysteries
      • Hoopin'
      • Hop Chariot
      • Hop Wizard
      • The Horned Beast
      • I am the Island
      • I See a Dankness
      • Idaho 7
      • Into the Unknown
      • It's Like We Finish Each Other's...
      • J.A.R.E.D.
      • Jabber
      • Jam Session
      • Jaunty
      • Jeff
      • Jimbo Jaliper
      • Jodi
      • Josh
      • Joybringer
      • Joyrider
      • Kaboobi's Top Score
      • Kegasus
      • Key Lime
      • Korey
      • L.I.Z.
      • Late Grain
      • Lawbringer
      • Lawn Chair
      • Lazy Pants
      • Le Triumph!
      • Library
      • Life Sentence
      • Life Sentence II
      • Lil' Delicious
      • Lil' Goblin
      • Lil' Witeon
      • Los Aromos
      • Love Doctor
      • Madeline the Destroyer
      • Mag-nificent Chemistry
      • Mandarina Pale
      • Mandarinazacca
      • Mango Thango
      • Marimba
      • Maybe Saturday
      • Meesh Meesh
      • Melvin the Mammoth
      • Melvin the Mammoth (Goes to Belgium)
      • Melvin the Mammoth (Goes to Jamaica)
      • Melvin the Mammoth (Goes to Kentucky)
      • Merry Go Round
      • Mild Child
      • Mo'Biscuits!
      • Monarch
      • Mr. Buttons
      • Multihead
      • Mystery Shack
      • Nameless Wave
      • Nerd Farm
      • NeverNude
      • Nick
      • No Light Ever
      • No Puns, Just Fun
      • Nug
      • Ocean
      • Oh My!
      • Oink!
      • Ol' Orange Eyes
      • On-On
      • Orange Red Dead
      • Organ Meats
      • Out of Bounds
      • Ozzy
      • Part Deux
      • Passion (Fruit) Project
      • Pat Signal
      • Pepite
      • Picnic Time
      • Pink Smoothie
      • Pizza Time!
      • Play Date
      • Pobody's Nerfect
      • Porcupine
      • Pounder
      • P.R.I.D.E.
      • Pre-Boil Dave
      • Pride and Pomegranate
      • Pretend It's Summer
      • The Protector
      • Pullover
      • Purple Smoothie
      • Quaddles
      • The Quadless Leg Monster
      • R.B.G.
      • Rakau
      • Rebello Fellow
      • Redeemer
      • The Royal Sampler
      • Ruby Rye
      • Rufus
      • Sabrobro
      • SaBRU
      • Sachem's Ale
      • ... Sandwiches!
      • Sato
      • Scatterbrau
      • Serendipity
      • Seven Xs
      • Shadows
      • Shelby
      • Shlem
      • Showdown
      • Sip Time
      • Sir Wallington
      • Skeleton Key
      • Smaltster
      • Snail the Pale
      • So Nude
      • Soiree
      • Something Brewed
      • Southern Star
      • Spacin' Out
      • Spirals
      • Splorge!
      • Springtime Lies
      • Spruce Moose
      • Squash Everything
      • Squash Your Enemies
      • Stag
      • Stick the Landing
      • Stomper
      • Stone Valley
      • Strut!
      • Summerween
      • Summit
      • Summoner
      • Sunday Plans
      • Sunken Wit
      • Super Jeff
      • Teamaker
      • Test Drive
      • Thrasher
      • TLA
      • To Have and to Hold (My Beer)
      • Treasure Hunt
      • Tres Brujas
      • Triple Pearl
      • Two To Mango
      • Unholy Alliance
      • Uni-Dog
      • Unchained
      • Untethered
      • Uptown
      • Vacant Throne
      • Versterven
      • Voyager
      • Vye-Olent World
      • Walkin' Beer
      • Warehouse
      • Wasted Life
      • Weird Moon
      • Welcome to the Bad Future
      • Wellington
      • Where Serpents Dwell
      • Where's Chris?
      • The Windy Man
      • Worshipper
      • Yelling at Birds
      • Zoopah!
  • Find
  • Blog
  • About
  • Contact

And Now for Something Completely Similar

5/6/2015

0 Comments

 
It was recently brought to our attention that one of our merch suppliers (specifically, the people we got our awesome tulip glasses from, who we'll be working with much more in the future) was having a contest. If you don't feel like clicking through and/or reading that whole flyer, the gist is that they want to hear the stories behind new breweries, with some focus on community involvement, branding, and/or marketing (which makes sense, considering what their company does). And so, in typical Bone Up style, we decided to make them regret assigning points for originality. 

But seriously though, we had fun writing our contest submission, and we thought you might have fun reading it. Much of it will sound pretty familiar to regular readers of our blog (both of you), but here it is anyway for your reading pleasure (bonus points if you can spot the moment in the narrative when we said "to hell with it, we're not gonna win anyway. We might as well enjoy writing it").
Picture
While we weren't writing for your amusement, we spent a lot of time this week weighing out our hop haul. It smelled excellent.

Bone Up Brewing: Made From Ingredients.

At its heart, beer is a sociable beverage. We've all bonded with people over beers, and we've all heard many an old-timer wax poetic about the loss of the pub as a communal meeting place in town. Hell, our company founders met because of a shared love of good beer (well, beer and heavy metal, but that’s beside the point for now). But in many of our recent adventures, we've noticed - to our delight - that we seem to be getting some of that good old-fashioned sociable beer culture back! And, somewhat unexpectedly, we've been finding it in brewery taprooms tucked away in industrial parks.

But we're getting ahead of ourselves (where are our manners?). We’re Liz and Jared Kiraly, the founders of Bone Up Brewing Company! We’re an easygoing husband and wife duo that loves brewing - and drinking - delicious beer. Having lived and worked in the Boston area for nearly a decade, we’re proud to call it home and are thrilled to add our fermentables to the burgeoning beer scene. Though Bone Up Brewing Company isn't quite open for business just yet, we’re well on our way (we've received our federal brewing permits and our Massachusetts permits are underway), and we've got some big ideas.

Our branding - like our beer, the fixtures in our taproom, and our head brewer's "lazy pants" that might just be stapled-together blankets - is handmade by us. And, like our beer (but not so much the pants), we're pretty durn proud of it. Most of our artwork centers around our logo character, who is a dapper mustachioed skeleton named Horatio (though often, as in the logo itself, you just see his face). The choice to use a skeleton is inspired in part by a literal interpretation of the name of our flagship beer, Extra Naked, though it was also inspired by the fact that we think skeletons are cool. We've concocted a McDonaldLand-esque world that Horatio inhabits - and if you’ll bear with us, we’ll bring you there on the Ship of Imagination...

***

Imagine if you will, a land where the tributaries flow freely with beer and one can lounge lazily in a lake lousy with meringue whilst sipping a refreshing Key Lime White. A world where the scent of freshly hopped wort wafts down the avenues and alleys and all the bars have free chips. It's here in that we see our hirsute hero, Horatio Skellingham, commute to work in a hollowed out orange, zesting his way through a rich Chocolate Stout river. After a full day’s work, he likes to round out the afternoon with a brisk constitutional accompanied by El Pulpo, his pet octopus, who is keen to chase the many fermentation goblins that shimmy through the shadows. At the end of this walk is, of course, the Bone Up Brewing Company taproom where he can enjoy the company of his neighbors and reflect on the day's events over a pint of Wasted Life IPA (or, if he's in the mood for a pint that nigh-on demands he follow it with a second one, Extra Naked Premium Ale). If it's a warm enough evening in scenic Everett, Massachusetts, he may take his glass to the twinkling beer garden outside, where the background noise of children playing ladder ball and the soft clinks of pints meeting over bright chatter all but silence the pervasive thought of "before Bone Up, this place was such a dump."

***

Sure, we make tasty beer. The best, in fact (hence our slogan, “Made from Ingredients”). But we're firmly aware that, in the bulk of our best beer experiences, the beer isn't center-stage. What's most memorable is the company, or the events of the night, or even the food. Much like the host of a good party, beer should guide the night in subtle but noticeable ways instead of calling all the attention to itself. And that sums up our first and foremost goal - we want to make beer that facilitates relaxing and having a good time (after all, the best possible compliment a beer can get is “can I have more?”), and provide a space that encourages doing so. In a lot of ways, we’re trying to make our own version of The Moon Under Water (our version, incidentally, will be almost exactly nothing like Orwell’s).

In order to create the welcoming atmosphere we’re looking for, we’re going to need to do a little more than just serve pints and fill growlers. As we mentioned previously, pubs aren't quite the community meeting place they once were, so we've got to convince people that we’re in it for the greater good. To (mis)quote the great Ray Smuckles: "we got to dodge this crazy stigma that a bar is a bad place to spend your time. A bar is a place where drunk people smoke and say things they haven't thought about. This is a ‘public house,’ you know? It's kind of just a room where life happens, and you can eat tasty food and put back a few pints. It's like your childhood, but with pints."

We first need to breathe life into a place was until recently in a state of total neglect: we’re creating a beer garden out of a dirt patch that's currently occupied by a broken cement mixer, some old rebar, and - perplexingly - the bench seats from a quarter dozen minivans. Our taproom (formerly an industrial laundry) will comfortably seat several dozen fine folks and offer flights and pints of our four flagships, as well as taproom exclusives and one-offs. We’ll have a few lawn games, a couple books to read, some coloring books for the kiddies, local food trucks on weekends, and oh but it will be ever so much fun!

Once that’s up and running, we've got some cool ideas for events to host for our local community: small music performances, charity events, chili cook-offs, trivia nights, food truck festivals, beer education events, and more (Jared is lobbying pretty hard to have “more” in this context mean “Mario Kart”). The brewery’s urban location also allows us to create private label brews for the dozens of craft beer bars and restaurants nearby. And what’s more, if the government will allow it, we'd like to focus part of our business on crafting personalized beers for weddings, charity fundraisers, and other events (preference will be given to those of the taco-related variety). And since we have an in-house design team (i.e. Liz), we’ll be able to offer custom glasses to go with those custom beers! Sure, it’ll be a lot of hands-on time with our customers, but why wouldn't we want to get to know our adoring fans? And in the unlikely scenario that the aforementioned event can’t drink up a whole tank of beer, we can always put some of it on draft in our taproom so any Johnny-come-latelies can still join in the festivities! After all, what better way to cap off a celebration than to share the spoils with your neighbors?
Picture
Are you excited? We're losing our minds with excitement. 
0 Comments



Leave a Reply.

    BUBco Blog

    Jared and Jimbo will tell you some things, sometimes. 

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    February 2016
    January 2016
    December 2015
    November 2015
    October 2015
    September 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    August 2014
    June 2014
    May 2014

    Categories

    All

    RSS Feed

©2014 - 2023 Bone Up Brewing Co., LLC.  All rights reserved. Contact us at info@boneup.beer
  • Home
  • Store
  • Taproom
    • Upcoming Events
    • Rent Our Space
    • Visit / FAQ
  • Beer Archive
    • Current Beers >
      • Barrel Aged El Pulpo
      • Barrel Aged No Light Ever
      • Chalk Outline
      • Critters (Mixed Fermentation Series)
      • Deathly Trails
      • El Pulpo
      • Embrace of Death
      • Empress in Decline
      • Extra Naked
      • Ghost Dragon
      • Ginger Spectacular
      • Hellmouth
      • Honey 'n' Hops
      • The Hourglass
      • Jazz From Hell
      • Man Overboard
      • Menagerie
      • Mirage Daze
      • Rumble Royale
      • Semi-Weekly Cask
      • Shut Up Kelly!
      • Trial Run
    • Beer Archive >
      • 100
      • 404: Recipe Not Found
      • Ad Nauseam
      • Adelle
      • The Airness
      • Armchair
      • Atlantica
      • Awkward Conversation
      • Azacca
      • Baby Monster
      • Barb
      • Barrel Aged Biere de Krampus
      • Barrel Aged Dark Humor
      • Beer of Truth
      • Believer
      • Belma
      • Benevolent Beast
      • Benthic Realm
      • Best
      • Biere de Krampus
      • Biere de Melons
      • Big Boots '17
      • Big Boots '18
      • Big Boots '19
      • Big Boots '20
      • Big deLICious
      • Bird Bath
      • Birthday Suit
      • Bison Penny
      • Black Witow
      • Blood Built
      • Blood of Krampus
      • Blue Manic
      • Bonanza
      • Bone Machine
      • Bone Smasher
      • Boneheads
      • Buffalo Nickel
      • Bullhead
      • Callisto
      • Cartwheels
      • Cello
      • Centennial
      • Champion of the Sun
      • Chance
      • Chaos
      • Chaos Reigns
      • Chaotic Gold
      • Chimera
      • Chromo
      • Clusterbomb
      • Come Out and Play
      • Comet Bomb
      • Comfy Pants
      • Cone Crusher
      • Control is in Your Command
      • Cosmic Showers of Love
      • CPHaze
      • Cryptic Nonsense
      • Crystal
      • Dance Bob
      • Danzig
      • Dark Humor
      • Dead Dry Eyes
      • Death Lullaby
      • Death Salon
      • D 'n A
      • DNA
      • Dobbie
      • Don't Go!
      • Doomrider
      • Double Key Lime
      • Doubleplusgood
      • Doyle
      • Dr. Dankenstein
      • Eclipse
      • El Azacuanot
      • Electric Juicer
      • Elmo
      • Embrace the Chaos
      • Emerald Spire
      • Estate
      • Everything is Peachy
      • Exiled From the Abyss
      • F.A.O.
      • Fancy Pants
      • Fermento-Tainment!
      • Fig Pig
      • Firekeeper
      • Fixation on Red Ale
      • Float Along
      • Fool's Paradise
      • Four Star Smoothie
      • Funky Life
      • Galena
      • Ganymede
      • The Gargoyle
      • Get Proud and Get Loud!
      • Ginger Disco
      • Ginger Extraordinaire
      • Ginger Jamboree
      • Ginger Occasion
      • Gnasher
      • The Great Equalizer
      • Green Smoothie
      • Green Smoothie (Redux)
      • The Gruncle
      • Guill O'Teen
      • Haley
      • Half the Time
      • Hartshorne
      • The Heist
      • Hench4Life
      • Henrietta
      • Hillcrest
      • History Mysteries
      • Hoopin'
      • Hop Chariot
      • Hop Wizard
      • The Horned Beast
      • I am the Island
      • I See a Dankness
      • Idaho 7
      • Into the Unknown
      • It's Like We Finish Each Other's...
      • J.A.R.E.D.
      • Jabber
      • Jam Session
      • Jaunty
      • Jeff
      • Jimbo Jaliper
      • Jodi
      • Josh
      • Joybringer
      • Joyrider
      • Kaboobi's Top Score
      • Kegasus
      • Key Lime
      • Korey
      • L.I.Z.
      • Late Grain
      • Lawbringer
      • Lawn Chair
      • Lazy Pants
      • Le Triumph!
      • Library
      • Life Sentence
      • Life Sentence II
      • Lil' Delicious
      • Lil' Goblin
      • Lil' Witeon
      • Los Aromos
      • Love Doctor
      • Madeline the Destroyer
      • Mag-nificent Chemistry
      • Mandarina Pale
      • Mandarinazacca
      • Mango Thango
      • Marimba
      • Maybe Saturday
      • Meesh Meesh
      • Melvin the Mammoth
      • Melvin the Mammoth (Goes to Belgium)
      • Melvin the Mammoth (Goes to Jamaica)
      • Melvin the Mammoth (Goes to Kentucky)
      • Merry Go Round
      • Mild Child
      • Mo'Biscuits!
      • Monarch
      • Mr. Buttons
      • Multihead
      • Mystery Shack
      • Nameless Wave
      • Nerd Farm
      • NeverNude
      • Nick
      • No Light Ever
      • No Puns, Just Fun
      • Nug
      • Ocean
      • Oh My!
      • Oink!
      • Ol' Orange Eyes
      • On-On
      • Orange Red Dead
      • Organ Meats
      • Out of Bounds
      • Ozzy
      • Part Deux
      • Passion (Fruit) Project
      • Pat Signal
      • Pepite
      • Picnic Time
      • Pink Smoothie
      • Pizza Time!
      • Play Date
      • Pobody's Nerfect
      • Porcupine
      • Pounder
      • P.R.I.D.E.
      • Pre-Boil Dave
      • Pride and Pomegranate
      • Pretend It's Summer
      • The Protector
      • Pullover
      • Purple Smoothie
      • Quaddles
      • The Quadless Leg Monster
      • R.B.G.
      • Rakau
      • Rebello Fellow
      • Redeemer
      • The Royal Sampler
      • Ruby Rye
      • Rufus
      • Sabrobro
      • SaBRU
      • Sachem's Ale
      • ... Sandwiches!
      • Sato
      • Scatterbrau
      • Serendipity
      • Seven Xs
      • Shadows
      • Shelby
      • Shlem
      • Showdown
      • Sip Time
      • Sir Wallington
      • Skeleton Key
      • Smaltster
      • Snail the Pale
      • So Nude
      • Soiree
      • Something Brewed
      • Southern Star
      • Spacin' Out
      • Spirals
      • Splorge!
      • Springtime Lies
      • Spruce Moose
      • Squash Everything
      • Squash Your Enemies
      • Stag
      • Stick the Landing
      • Stomper
      • Stone Valley
      • Strut!
      • Summerween
      • Summit
      • Summoner
      • Sunday Plans
      • Sunken Wit
      • Super Jeff
      • Teamaker
      • Test Drive
      • Thrasher
      • TLA
      • To Have and to Hold (My Beer)
      • Treasure Hunt
      • Tres Brujas
      • Triple Pearl
      • Two To Mango
      • Unholy Alliance
      • Uni-Dog
      • Unchained
      • Untethered
      • Uptown
      • Vacant Throne
      • Versterven
      • Voyager
      • Vye-Olent World
      • Walkin' Beer
      • Warehouse
      • Wasted Life
      • Weird Moon
      • Welcome to the Bad Future
      • Wellington
      • Where Serpents Dwell
      • Where's Chris?
      • The Windy Man
      • Worshipper
      • Yelling at Birds
      • Zoopah!
  • Find
  • Blog
  • About
  • Contact