Barnstormin'

As we've mentioned once or twice, we are changing the name of our brewery for legal reasons. This week we will say goodbye to Bona Fide Brewing Co. and we'll announce the new name. I'm sure you're all anxiously awaiting this news, but we've got to pretty up our website a bit before we make that announcement. In the meantime we're going to share with you some of our runner up candidates for a new brewery name. Our more astute readers may notice a lot of attempts to find a good name using "bone" in the title somewhere, and the reason for that is twofold:

a) our logo is a skeleton, so employing the word "bone" would make some sense
2) it would sound kind of similar to the name we already know and like

Now, without further ado, here is our brainstorm list.

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Avuncular Ales
Justification: Avuncular is the best word in the English language (it means "like an uncle").
Rejection Reason: Awkward to say, nobody knows what it means.

Bone Orchard Brewing
Justification: It's old timey slang for a graveyard.
Rejection Reason: Kind of morbid, possibly already taken.

Forward Upward Brewing
Justification: We must move forward, not backward. Upward, not forward! And always twirling, twirling toward freedom!
Rejection Reason: Kind of generic sounding, based too strongly on Simpsons quote.

Boneshaker Brewing
Justification: Bones.
Rejection Reason: Taken.

Rumpy Pumpy Dingbangling Todger
Justification: N/A
Rejection Reason: Too British (we're not British).

Legitimate Business, LLC
Justification: We tried finding some synonyms for "bona fide" and this is the best we could come up with.
Rejection Reason: Nobody finds this funny except our head brewer. 

Prefrontal Brewing
Justification: The prefrontal cortex is the first part of your brain to be affected by alcohol (also, our logo is a skull, which is generally near the brain).
Rejection Reason: Too dorky, kind of awkward to say.

Mouth Parts
Rejection Reason: Ew.

Extra Naked Brewing
Justification: It's the name of our flagship beer, so this would kind of be like a band having a self-titled album (except backwards and a brewery).
Rejection Reason: It's a little too juvenile sounding, and we would like people to take us a little seriously. It works for a beer, not for a brewery.

Hey Ladies
Justification: That's... why did we seriously consider this?
Rejection Reason: It should be pretty obvious.

Breen Demon Brewing
Justification: This is a cocktail our head brewer made up. It consists of whiskey and absinthe, which also sort of explains why he thought this would be a good name for a brewery. 
Rejection Reason: While it is fun to say "breen," we didn't want to name our brewery after a throwaway joke from Rocko's Modern Life.

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So there are some of our runners-up. We hope you enjoyed this enlightening and possibly terrifying glimpse into our creative process. Check back next week for a brand new name and a shiny new site!