MERRY CHRISTMAS EVERYBODY
As many of you are already aware, we are now Bone Up Brewing Company (for those of you who are reading this on our old site, please head to www.boneup.beer and bask in the glory of our site redesign). The name change was necessary for legal reasons: while trying to trademark the name 'Bona Fide,' we came across a winery that had also decided to go by the same moniker. Since the higher-ups classify beer and wine into the same category, and the company who owns that winery distributes throughout Massachusetts, our legal team advised us to nip any potential problem/confusion in the bud and start with a fresh name. It's been a tricky process getting everything changed over, and now we have five hundred business cards that aren't of any use, but we're glad we've finally nailed down the real name of our company!
We spent an entire afternoon playing with fire and we still have 300 left.
Things didn't go quite so smoothly when we first decided to name ourselves Bone Up. When we told our "focus group" (my roommate Tony and that one weird friend he had over that day) about the new name, the overwhelming response was "...I liked the old name better." Yeah, thanks for rubbing salt in our wounds. But as we got that reaction more frequently, we realized: it's because people are assuming we're just gonna be making a bunch of obvious dick jokes on our labels/website/social media accounts. And, man, that's a little insulting (editor's note: those of you who know our head brewer personally, particularly those who knew him ten or five years ago, are completely justified in assuming this).
Dick jokes are the low-hanging fruit on the banana tree of comedy, and we know you deserve better than that. Hell, if we were gonna stoop that low, we would have just called it Dick Jokes Brewing Company (or like "Tee-Hee! Boners! Incorporated") and called it a day. But we know that you, the World Wise Craft Beer Drinker, are too classy for that. Rest assured that if (when) we make dick jokes, they'll be dick jokes that make you think.
So, cheers to getting your Bone Up!
Dick jokes are the low-hanging fruit on the banana tree of comedy, and we know you deserve better than that. Hell, if we were gonna stoop that low, we would have just called it Dick Jokes Brewing Company (or like "Tee-Hee! Boners! Incorporated") and called it a day. But we know that you, the World Wise Craft Beer Drinker, are too classy for that. Rest assured that if (when) we make dick jokes, they'll be dick jokes that make you think.
So, cheers to getting your Bone Up!
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