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Bone Up!

12/7/2014

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MERRY CHRISTMAS EVERYBODY
As many of you are already aware, we are now Bone Up Brewing Company (for those of you who are reading this on our old site, please head to www.boneup.beer and bask in the glory of our site redesign). The name change was necessary for legal reasons: while trying to trademark the name 'Bona Fide,' we came across a winery that had also decided to go by the same moniker. Since the higher-ups classify beer and wine into the same category, and the company who owns that winery distributes throughout Massachusetts, our legal team advised us to nip any potential problem/confusion in the bud and start with a fresh name. It's been a tricky process getting everything changed over, and now we have five hundred business cards that aren't of any use, but we're glad we've finally nailed down the real name of our company!

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We spent an entire afternoon playing with fire and we still have 300 left.
Things didn't go quite so smoothly when we first decided to name ourselves Bone Up. When we told our "focus group" (my roommate Tony and that one weird friend he had over that day) about the new name, the overwhelming response was "...I liked the old name better." Yeah, thanks for rubbing salt in our wounds. But as we got that reaction more frequently, we realized: it's because people are assuming we're just gonna be making a bunch of obvious dick jokes on our labels/website/social media accounts. And, man, that's a little insulting (editor's note: those of you who know our head brewer personally, particularly those who knew him ten or five years ago, are completely justified in assuming this). 

Dick jokes are the low-hanging fruit on the banana tree of comedy, and we know you deserve better than that. Hell, if we were gonna stoop that low, we would have just called it Dick Jokes Brewing Company (or like "Tee-Hee! Boners! Incorporated") and called it a day. But we know that you, the World Wise Craft Beer Drinker, are too classy for that. Rest assured that if (when) we make dick jokes, they'll be dick jokes that make you think.

So, cheers to getting your Bone Up!
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©2014 - 2023 Bone Up Brewing Co., LLC.  All rights reserved. Contact us at info@boneup.beer
  • Home
  • Store
  • Taproom
    • Upcoming Events
    • Rent Our Space
    • Light of Day Record Shop
    • Visit / FAQ
  • Beer Archive
    • Current Beers >
      • Caustic Abomination
      • Cerberus
      • Chalk Outline
      • Critters (Mixed Fermentation Series)
      • Collateral Moshing
      • El Pulpo
      • Extra Naked
      • Fisticuffs
      • Fool's Gold
      • Horatio's Reserve
      • The Hourglass
      • Light of Day
      • Man Overboard
      • Master of Extremity
      • Menagerie
      • Rumble Royale
      • Semi-Weekly Cask
      • Shade Queen
      • Shut Up Kelly!
      • Sticky Fingers
    • Beer Archive >
      • 100
      • 404: Recipe Not Found
      • 600
      • Ad Nauseam
      • Adelle
      • The Airness
      • Armchair
      • Atlantica
      • Awkward Conversation
      • Azacca
      • Baby Monster
      • Barb
      • Barrel Aged Biere de Krampus
      • Barrel Aged Dark Humor
      • Barrel Aged El Pulpo
      • Beer of Truth
      • Believer
      • Belma
      • Benevolent Beast
      • Benthic Realm
      • Best
      • Biere de Krampus
      • Biere de Melons
      • Big Boots '17
      • Big Boots '18
      • Big Boots '19
      • Big Boots '20
      • Big deLICious
      • Bird Bath
      • Birthday Suit
      • Bison Penny
      • Black Witow
      • Blood Built
      • Blood of Krampus
      • Blue Manic
      • Bonanza
      • Bone Machine
      • Bone Smasher
      • Boneheads
      • Buffalo Nickel
      • Bullhead
      • Callisto
      • Cartwheels
      • Cello
      • Centennial
      • Champion of the Sun
      • Chance
      • Chaos
      • Chaos Reigns
      • Chaotic Gold
      • Chimera
      • Chromo
      • Clusterbomb
      • Come Out and Play
      • Comet Bomb
      • Comfy Pants
      • Cone Crusher
      • Control is in Your Command
      • Cosmic Showers of Love
      • CPHaze
      • Cryptic Nonsense
      • Crystal
      • Dance Bob
      • Danzig
      • Dark Humor
      • Dead Dry Eyes
      • Death Lullaby
      • Death Salon
      • Deathly Trails
      • D 'n A
      • DNA
      • Dobbie
      • Don't Go!
      • Doomrider
      • Double Key Lime
      • Doubleplusgood
      • Doyle
      • Dr. Dankenstein
      • Eclipse
      • El Azacuanot
      • Electric Juicer
      • Elmo
      • Embrace the Chaos
      • Embrace of Death
      • Emerald Spire
      • Empress in Decline
      • Estate
      • Everything is Peachy
      • Exiled From the Abyss
      • F.A.O.
      • Fancy Pants
      • Fermento-Tainment!
      • Fig Pig
      • Firekeeper
      • Fixation on Red Ale
      • Float Along
      • Fool's Paradise
      • Four Star Smoothie
      • Funky Life
      • Galena
      • Ganymede
      • The Gargoyle
      • Get Proud and Get Loud!
      • Ghost Dragon
      • Ginger Disco
      • Ginger Extraordinaire
      • Ginger Jamboree
      • Ginger Occasion
      • Ginger Spectacular
      • Gnasher
      • The Great Equalizer
      • Green Smoothie
      • Green Smoothie (Redux)
      • The Gruncle
      • Guill O'Teen
      • Haley
      • Half the Time
      • Hartshorne
      • The Heist
      • Hellmouth
      • Hench4Life
      • Henrietta
      • Hillcrest
      • History Mysteries
      • Honey 'n' Hops
      • Hoopin'
      • Hop Chariot
      • Hop Wizard
      • The Horned Beast
      • I am the Island
      • I See a Dankness
      • Idaho 7
      • Into the Unknown
      • It's Like We Finish Each Other's...
      • J.A.R.E.D.
      • Jabber
      • Jam Session
      • Jaunty
      • Jazz From Hell
      • Jeff
      • Jimbo Jaliper
      • Jodi
      • Josh
      • Joybringer
      • Joyrider
      • Kaboobi's Top Score
      • Kegasus
      • Key Lime
      • Korey
      • L.I.Z.
      • Late Grain
      • Lawbringer
      • Lawn Chair
      • Lazy Pants
      • Le Triumph!
      • Library
      • Life Sentence
      • Life Sentence II
      • Lil' Delicious
      • Lil' Goblin
      • Lil' Witeon
      • Los Aromos
      • Love Doctor
      • Madeline the Destroyer
      • Mag-nificent Chemistry
      • Mandarina Pale
      • Mandarinazacca
      • Mango Thango
      • Marimba
      • Maybe Saturday
      • Meesh Meesh
      • Melvin the Mammoth
      • Melvin the Mammoth (Goes to Belgium)
      • Melvin the Mammoth (Goes to Jamaica)
      • Melvin the Mammoth (Goes to Kentucky)
      • Merry Go Round
      • Mild Child
      • Mirage Daze
      • Mo'Biscuits!
      • Monarch
      • Mr. Buttons
      • Multihead
      • Mystery Shack
      • Nameless Wave
      • Nerd Farm
      • NeverNude
      • Nick
      • Barrel Aged No Light Ever
      • No Light Ever
      • No Puns, Just Fun
      • Nug
      • Ocean
      • Oh My!
      • Oink!
      • Ol' Orange Eyes
      • On-On
      • Orange Red Dead
      • Organ Meats
      • Out of Bounds
      • Ozzy
      • Part Deux
      • Passion (Fruit) Project
      • Pat Signal
      • Pepite
      • Picnic Time
      • Pink Smoothie
      • Pizza Time!
      • Play Date
      • Pobody's Nerfect
      • Porcupine
      • Pounder
      • P.R.I.D.E.
      • Pre-Boil Dave
      • Pride and Pomegranate
      • Pretend It's Summer
      • The Protector
      • Pullover
      • Purple Smoothie
      • Quaddles
      • The Quadless Leg Monster
      • R.B.G.
      • Rakau
      • Rebello Fellow
      • Redeemer
      • The Royal Sampler
      • Ruby Rye
      • Rufus
      • Sabrobro
      • SaBRU
      • Sachem's Ale
      • ... Sandwiches!
      • Sato
      • Scatterbrau
      • Serendipity
      • Seven Xs
      • Shadows
      • Shelby
      • Shlem
      • Showdown
      • Sip Time
      • Sir Wallington
      • Skeleton Key
      • Smaltster
      • Snail the Pale
      • So Nude
      • Soiree
      • Something Brewed
      • Southern Star
      • Spacin' Out
      • Spirals
      • Splorge!
      • Springtime Lies
      • Spruce Moose
      • Squash Everything
      • Squash Your Enemies
      • Stag
      • Stick the Landing
      • Stomper
      • Stone Valley
      • Strut!
      • Summerween
      • Summit
      • Summoner
      • Sunday Plans
      • Sunken Wit
      • Super Jeff
      • Teamaker
      • Test Drive
      • Thrasher
      • TLA
      • Trial Run
      • To Have and to Hold (My Beer)
      • Treasure Hunt
      • Tres Brujas
      • Triple Pearl
      • Two To Mango
      • Unholy Alliance
      • Uni-Dog
      • Unchained
      • Untethered
      • Uptown
      • Vacant Throne
      • Versterven
      • Voyager
      • Vye-Olent World
      • Walkin' Beer
      • Warehouse
      • Wasted Life
      • Weird Moon
      • Welcome to the Bad Future
      • Wellington
      • Where Serpents Dwell
      • Where's Chris?
      • The Windy Man
      • Worshipper
      • Yelling at Birds
      • Zoopah!
  • Find
  • Blog
  • About
  • Contact