Brewer's Sketchbook, Vol. I
Steady progress has been made in Everett this week - a whole mess o' plumbing got installed, the "beer garden space" (parking lot) has been cleared (for now), and much of the rest of it should be done "next week." How grand! Additionally, we’re just a hair away from holding that glorious state permit in our hands. We thought we'd have it by now, but Jared's brother's name showed up in a footnote on a financial document somewhere, and... well, let's just say we're keeping the local notary in brisk business these days (between you and me, I think our contact over at the ABCC just likes all the attention).
That's some nice dirt there (our bay door is on the left, next to the off-brand soda machine).
In other “news,” in the coming weeks we’ll be releasing concept sketches and designs for future bottle labels, courtesy of our art department/visual experience enthusiast/hot dog chef (Jimbo). We've had one hell of a fun time coming up with imagery that we think showcases who we are as a company, but what it comes down to in practice is that we completely love our logo character (whose name, by the way, is Horatio Skellingham III). So you can expect to see a whole bunch of Horatio, depicted in various scenes and snippets along with his critters and compadres (the only coherent statement we received from the artist was "doodles everywhere!" before she started throwing pencils and we had to leave the room). Anyway, the first pick from our pile o' potential labels is for Wasted Life IPA, so sit back, crack one open, and enjoy!
Pictured: DOODLES. ALL OF THE DOODLES.
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Jared and Jimbo will tell you some things, sometimes.