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Creative Process, Vol. I: How Do Logos?

1/19/2015

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It's that time of the week again! And wouldn't you know it, we still ain't got no significant updates for you (what can we say? We're moving at the speed of government right now, whether we like it or not). However, when we're not ranting about beer, there's quite a bit of doodling that goes on behind the scenes 'round these parts. We thought that you, our scholarly readers, would be interested in the decisions behind the bones (and mayhaps you'll take comfort in the fact that we do give our graphics a nonzero amount of thought). 

As our three long-time readers will recall, BUBco has undergone a few face lifts over the last year. We had quite the time brainstorming all sorts of funky ways to visually express our original name: trying to come across as unique, handcrafted, genuine, and [insert meaningless marketing-speak here] as possible. The first version of our logo was well-liked, but after several hundred unsuccessful attempts to use it on something (anything), we realized it just wasn't up to snuff. 
Picture
Picture
Picture

Variations of the skull/mustache theme have been the only constant throughout the process - the original logo had more traditional detail to it, with cheekbones and teeth (you know, all that fun stuff that logos totally need). But after a couple months, we let it go for a simpler version (it was difficult to make out the details at a small scale, and that unintended leer kept us up at night). 

After a brief return to the drawing board, the second (and mostly current) iteration of the logo surfaced. The skull got softened and cleaned up a bit and we made his face more expressive (no easy task since we pulled out all his teeth). We ditched the fancypants lettering and replaced it with some hop-and-grain crossbones under the skull, and voila! Our new logo was born!
Picture
Logo #1, Terror level: 5 out of 5
Picture
Logo #2, Clutter level: 3 out of 5
Picture
Original concept sketches, with the current logo added in last-minute to make it look like we had that idea all along.

While we look back fondly at Version II, when we went through our name change and rebranding process a few months back, we dropped the crossbones for a less cluttered look (we obviously kept the dreamy, pensive eye sockets).  
Picture
Horatio Skellingham III, Esq.

Bonus! Here's an glimpse into some beery doodles from Jimbo's oddball mind. Trust us, these will start to make a lot more sense once you see the cool stuff we're gonna draw all over our labels.
Picture
Jimbo... might think fermentation is done by goblins?
Picture
Horatio and El Pulpo out for a brisk constitutional
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  • Home
  • Store
  • Taproom
    • Upcoming Events
    • Rent Our Space
    • Visit / FAQ
  • Beer
    • Extra Naked
    • Shut Up Kelly!
    • Semi-Weekly Cask
    • Critters (Mixed Fermentation Series)
    • Joybringer
    • Funky Life
    • Barrel Aged El Pulpo
    • Ginger Occasion
    • Squash Everything
    • Benevolent Beast
    • Menagerie
    • Barrel Aged No Light Ever
    • Scatterbrau
    • Man Overboard
    • Henrietta
    • Strut!
    • Embrace the Chaos
    • Fixation on Red Ale
    • Blood Built
    • The Airness
    • Where Serpents Dwell
    • Blue Manic
    • Death Lullaby
    • Stick the Landing
    • Dead Dry Eyes
    • Hop Chariot
    • Past Brews >
      • 100
      • 404: Recipe Not Found
      • Adelle
      • Armchair
      • Atlantica
      • Awkward Conversation
      • Azacca
      • Barb
      • Barrel Aged Biere de Krampus
      • Beer of Truth
      • Believer
      • Belma
      • Benthic Realm
      • Best
      • Biere de Krampus
      • Biere de Melons
      • Big Boots '17
      • Big Boots '18
      • Big Boots '19
      • Big Boots '20
      • Big deLICious
      • Birthday Suit
      • Bison Penny
      • Black Witow
      • Blood of Krampus
      • Bonanza
      • Bone Machine
      • Bone Smasher
      • Boneheads
      • Buffalo Nickel
      • Bullhead
      • Callisto
      • Cartwheels
      • Cello
      • Centennial
      • Champion of the Sun
      • Chance
      • Chaos
      • Chaos Reigns
      • Chaotic Gold
      • Chimera
      • Chromo
      • Clusterbomb
      • Come Out and Play
      • Comet Bomb
      • Comfy Pants
      • Cone Crusher
      • Control is in Your Command
      • Cosmic Showers of Love
      • Cryptic Nonsense
      • Crystal
      • Dance Bob
      • Danzig
      • Dark Humor
      • Death Salon
      • D 'n A
      • DNA
      • Dobbie
      • Doomrider
      • Double Key Lime
      • Doubleplusgood
      • Doyle
      • Dr. Dankenstein
      • Eclipse
      • El Azacuanot
      • El Pulpo
      • Electric Juicer
      • Elmo
      • Emerald Spire
      • Estate
      • Everything is Peachy
      • F.A.O.
      • Fancy Pants
      • Fermento-Tainment!
      • Fig Pig
      • Fool's Paradise
      • Four Star Smoothie
      • Galena
      • Ganymede
      • The Gargoyle
      • Get Proud and Get Loud!
      • Ghost Dragon
      • Ginger Disco
      • Ginger Extraordinaire
      • Ginger Jamboree
      • Ginger Spectacular
      • Gnasher
      • The Great Equalizer
      • Green Smoothie
      • Green Smoothie (Redux)
      • The Gruncle
      • Guill O'Teen
      • Haley
      • Half the Time
      • Hartshorne
      • The Heist
      • Hillcrest
      • History Mysteries
      • Honey 'n' Hops
      • Hoopin'
      • Hop Wizard
      • The Horned Beast
      • I See a Dankness
      • Idaho 7
      • Into the Unknown
      • It's Like We Finish Each Other's...
      • J.A.R.E.D.
      • Jabber
      • Jam Session
      • Jaunty
      • Jeff
      • Jimbo Jaliper
      • Jodi
      • Josh
      • Joyrider
      • Kaboobi's Top Score
      • Kegasus
      • Key Lime
      • Korey
      • L.I.Z.
      • Late Grain
      • Lawbringer
      • Lawn Chair
      • Lazy Pants
      • Le Triumph!
      • Library
      • Life Sentence
      • Life Sentence II
      • Lil' Delicious
      • Lil' Goblin
      • Lil' Witeon
      • Los Aromos
      • Love Doctor
      • Madeline the Destroyer
      • Mandarina Pale
      • Mandarinazacca
      • Mango Thango
      • Marimba
      • Maybe Saturday
      • Meesh Meesh
      • Melvin the Mammoth
      • Melvin the Mammoth (Goes to Belgium)
      • Melvin the Mammoth (Goes to Jamaica)
      • Melvin the Mammoth (Goes to Kentucky)
      • Merry Go Round
      • Mild Child
      • Mo'Biscuits!
      • Monarch
      • Mr. Buttons
      • Multihead
      • Mystery Shack
      • Nerd Farm
      • NeverNude
      • Nick
      • No Light Ever
      • No Puns, Just Fun
      • Nug
      • Ocean
      • Oh My!
      • Oink!
      • Ol' Orange Eyes
      • On-On
      • Orange Red Dead
      • Organ Meats
      • Out of Bounds
      • Ozzy
      • Part Deux
      • Passion (Fruit) Project
      • Pat Signal
      • Pepite
      • Picnic Time
      • Pink Smoothie
      • Pizza Time!
      • Play Date
      • The Protector
      • Pounder
      • P.R.I.D.E.
      • Pre-Boil Dave
      • Pride and Pomegranate
      • Pretend It's Summer
      • Pullover
      • Purple Smoothie
      • Quaddles
      • The Quadless Leg Monster
      • R.B.G.
      • Rakau
      • Rebello Fellow
      • Redeemer
      • The Royal Sampler
      • Ruby Rye
      • Rufus
      • Sabrobro
      • SaBRU
      • Sachem's Ale
      • ... Sandwiches!
      • Sato
      • Serendipity
      • Seven Xs
      • Shadows
      • Shelby
      • Shlem
      • Showdown
      • Sir Wallington
      • Skeleton Key
      • Smaltster
      • Snail the Pale
      • So Nude
      • Soiree
      • Something Brewed
      • Southern Star
      • Spacin' Out
      • Spirals
      • Splorge!
      • Springtime Lies
      • Spruce Moose
      • Squash Your Enemies
      • Stag
      • Stomper
      • Stone Valley
      • Summerween
      • Summit
      • Summoner
      • Sunday Plans
      • Sunken Wit
      • Super Jeff
      • Teamaker
      • Test Drive
      • Thrasher
      • TLA
      • To Have and to Hold (My Beer)
      • Treasure Hunt
      • Tres Brujas
      • Triple Pearl
      • Two To Mango
      • Unholy Alliance
      • Uni-Dog
      • Unchained
      • Untethered
      • Uptown
      • Vacant Throne
      • Versterven
      • Voyager
      • Vye-Olent World
      • Walkin' Beer
      • Warehouse
      • Wasted Life
      • Weird Moon
      • Wellington
      • The Windy Man
      • Worshipper
      • Yelling at Birds
      • Zoopah!
  • Find
  • Blog
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  • Contact