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Creative Process, Vol. I: How Do Logos?

1/19/2015

1 Comment

 
It's that time of the week again! And wouldn't you know it, we still ain't got no significant updates for you (what can we say? We're moving at the speed of government right now, whether we like it or not). However, when we're not ranting about beer, there's quite a bit of doodling that goes on behind the scenes 'round these parts. We thought that you, our scholarly readers, would be interested in the decisions behind the bones (and mayhaps you'll take comfort in the fact that we do give our graphics a nonzero amount of thought). 

As our three long-time readers will recall, BUBco has undergone a few face lifts over the last year. We had quite the time brainstorming all sorts of funky ways to visually express our original name: trying to come across as unique, handcrafted, genuine, and [insert meaningless marketing-speak here] as possible. The first version of our logo was well-liked, but after several hundred unsuccessful attempts to use it on something (anything), we realized it just wasn't up to snuff. 
Picture
Picture
Picture

Variations of the skull/mustache theme have been the only constant throughout the process - the original logo had more traditional detail to it, with cheekbones and teeth (you know, all that fun stuff that logos totally need). But after a couple months, we let it go for a simpler version (it was difficult to make out the details at a small scale, and that unintended leer kept us up at night). 

After a brief return to the drawing board, the second (and mostly current) iteration of the logo surfaced. The skull got softened and cleaned up a bit and we made his face more expressive (no easy task since we pulled out all his teeth). We ditched the fancypants lettering and replaced it with some hop-and-grain crossbones under the skull, and voila! Our new logo was born!
Picture
Logo #1, Terror level: 5 out of 5
Picture
Logo #2, Clutter level: 3 out of 5
Picture
Original concept sketches, with the current logo added in last-minute to make it look like we had that idea all along.

While we look back fondly at Version II, when we went through our name change and rebranding process a few months back, we dropped the crossbones for a less cluttered look (we obviously kept the dreamy, pensive eye sockets).  
Picture
Horatio Skellingham III, Esq.

Bonus! Here's an glimpse into some beery doodles from Jimbo's oddball mind. Trust us, these will start to make a lot more sense once you see the cool stuff we're gonna draw all over our labels.
Picture
Jimbo... might think fermentation is done by goblins?
Picture
Horatio and El Pulpo out for a brisk constitutional
1 Comment
still life photographers link
2/18/2023 02:39:11 am

A still life photographer is someone who specializes in taking photos of objects without moving these objects around. If a person were to try to do this, they would be considered a choreographer and not a photographer. Still life photographers need to be able to find the best angles for their shots, and they also need to understand how lighting works.

Reply



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©2014 - 2023 Bone Up Brewing Co., LLC.  All rights reserved. Contact us at info@boneup.beer
  • Home
  • Store
  • Taproom
    • Upcoming Events
    • Rent Our Space
    • Light of Day Record Shop
    • Visit / FAQ
  • Beer Archive
    • Current Beers >
      • Barrel Aged El Pulpo
      • Caustic Abomination
      • Cerberus
      • Chalk Outline
      • Critters (Mixed Fermentation Series)
      • Collateral Moshing
      • El Pulpo
      • Extra Naked
      • Fisticuffs
      • Fool's Gold
      • Horatio's Reserve
      • The Hourglass
      • Light of Day
      • Man Overboard
      • Master of Extremity
      • Menagerie
      • Rumble Royale
      • Semi-Weekly Cask
      • Shade Queen
      • Shut Up Kelly!
      • Sticky Fingers
    • Beer Archive >
      • 100
      • 404: Recipe Not Found
      • 600
      • Ad Nauseam
      • Adelle
      • The Airness
      • Armchair
      • Atlantica
      • Awkward Conversation
      • Azacca
      • Baby Monster
      • Barb
      • Barrel Aged Biere de Krampus
      • Barrel Aged Dark Humor
      • Beer of Truth
      • Believer
      • Belma
      • Benevolent Beast
      • Benthic Realm
      • Best
      • Biere de Krampus
      • Biere de Melons
      • Big Boots '17
      • Big Boots '18
      • Big Boots '19
      • Big Boots '20
      • Big deLICious
      • Bird Bath
      • Birthday Suit
      • Bison Penny
      • Black Witow
      • Blood Built
      • Blood of Krampus
      • Blue Manic
      • Bonanza
      • Bone Machine
      • Bone Smasher
      • Boneheads
      • Buffalo Nickel
      • Bullhead
      • Callisto
      • Cartwheels
      • Cello
      • Centennial
      • Champion of the Sun
      • Chance
      • Chaos
      • Chaos Reigns
      • Chaotic Gold
      • Chimera
      • Chromo
      • Clusterbomb
      • Come Out and Play
      • Comet Bomb
      • Comfy Pants
      • Cone Crusher
      • Control is in Your Command
      • Cosmic Showers of Love
      • CPHaze
      • Cryptic Nonsense
      • Crystal
      • Dance Bob
      • Danzig
      • Dark Humor
      • Dead Dry Eyes
      • Death Lullaby
      • Death Salon
      • Deathly Trails
      • D 'n A
      • DNA
      • Dobbie
      • Don't Go!
      • Doomrider
      • Double Key Lime
      • Doubleplusgood
      • Doyle
      • Dr. Dankenstein
      • Eclipse
      • El Azacuanot
      • Electric Juicer
      • Elmo
      • Embrace the Chaos
      • Embrace of Death
      • Emerald Spire
      • Empress in Decline
      • Estate
      • Everything is Peachy
      • Exiled From the Abyss
      • F.A.O.
      • Fancy Pants
      • Fermento-Tainment!
      • Fig Pig
      • Firekeeper
      • Fixation on Red Ale
      • Float Along
      • Fool's Paradise
      • Four Star Smoothie
      • Funky Life
      • Galena
      • Ganymede
      • The Gargoyle
      • Get Proud and Get Loud!
      • Ghost Dragon
      • Ginger Disco
      • Ginger Extraordinaire
      • Ginger Jamboree
      • Ginger Occasion
      • Ginger Spectacular
      • Gnasher
      • The Great Equalizer
      • Green Smoothie
      • Green Smoothie (Redux)
      • The Gruncle
      • Guill O'Teen
      • Haley
      • Half the Time
      • Hartshorne
      • The Heist
      • Hellmouth
      • Hench4Life
      • Henrietta
      • Hillcrest
      • History Mysteries
      • Honey 'n' Hops
      • Hoopin'
      • Hop Chariot
      • Hop Wizard
      • The Horned Beast
      • I am the Island
      • I See a Dankness
      • Idaho 7
      • Into the Unknown
      • It's Like We Finish Each Other's...
      • J.A.R.E.D.
      • Jabber
      • Jam Session
      • Jaunty
      • Jazz From Hell
      • Jeff
      • Jimbo Jaliper
      • Jodi
      • Josh
      • Joybringer
      • Joyrider
      • Kaboobi's Top Score
      • Kegasus
      • Key Lime
      • Korey
      • L.I.Z.
      • Late Grain
      • Lawbringer
      • Lawn Chair
      • Lazy Pants
      • Le Triumph!
      • Library
      • Life Sentence
      • Life Sentence II
      • Lil' Delicious
      • Lil' Goblin
      • Lil' Witeon
      • Los Aromos
      • Love Doctor
      • Madeline the Destroyer
      • Mag-nificent Chemistry
      • Mandarina Pale
      • Mandarinazacca
      • Mango Thango
      • Marimba
      • Maybe Saturday
      • Meesh Meesh
      • Melvin the Mammoth
      • Melvin the Mammoth (Goes to Belgium)
      • Melvin the Mammoth (Goes to Jamaica)
      • Melvin the Mammoth (Goes to Kentucky)
      • Merry Go Round
      • Mild Child
      • Mirage Daze
      • Mo'Biscuits!
      • Monarch
      • Mr. Buttons
      • Multihead
      • Mystery Shack
      • Nameless Wave
      • Nerd Farm
      • NeverNude
      • Nick
      • Barrel Aged No Light Ever
      • No Light Ever
      • No Puns, Just Fun
      • Nug
      • Ocean
      • Oh My!
      • Oink!
      • Ol' Orange Eyes
      • On-On
      • Orange Red Dead
      • Organ Meats
      • Out of Bounds
      • Ozzy
      • Part Deux
      • Passion (Fruit) Project
      • Pat Signal
      • Pepite
      • Picnic Time
      • Pink Smoothie
      • Pizza Time!
      • Play Date
      • Pobody's Nerfect
      • Porcupine
      • Pounder
      • P.R.I.D.E.
      • Pre-Boil Dave
      • Pride and Pomegranate
      • Pretend It's Summer
      • The Protector
      • Pullover
      • Purple Smoothie
      • Quaddles
      • The Quadless Leg Monster
      • R.B.G.
      • Rakau
      • Rebello Fellow
      • Redeemer
      • The Royal Sampler
      • Ruby Rye
      • Rufus
      • Sabrobro
      • SaBRU
      • Sachem's Ale
      • ... Sandwiches!
      • Sato
      • Scatterbrau
      • Serendipity
      • Seven Xs
      • Shadows
      • Shelby
      • Shlem
      • Showdown
      • Sip Time
      • Sir Wallington
      • Skeleton Key
      • Smaltster
      • Snail the Pale
      • So Nude
      • Soiree
      • Something Brewed
      • Southern Star
      • Spacin' Out
      • Spirals
      • Splorge!
      • Springtime Lies
      • Spruce Moose
      • Squash Everything
      • Squash Your Enemies
      • Stag
      • Stick the Landing
      • Stomper
      • Stone Valley
      • Strut!
      • Summerween
      • Summit
      • Summoner
      • Sunday Plans
      • Sunken Wit
      • Super Jeff
      • Teamaker
      • Test Drive
      • Thrasher
      • TLA
      • Trial Run
      • To Have and to Hold (My Beer)
      • Treasure Hunt
      • Tres Brujas
      • Triple Pearl
      • Two To Mango
      • Unholy Alliance
      • Uni-Dog
      • Unchained
      • Untethered
      • Uptown
      • Vacant Throne
      • Versterven
      • Voyager
      • Vye-Olent World
      • Walkin' Beer
      • Warehouse
      • Wasted Life
      • Weird Moon
      • Welcome to the Bad Future
      • Wellington
      • Where Serpents Dwell
      • Where's Chris?
      • The Windy Man
      • Worshipper
      • Yelling at Birds
      • Zoopah!
  • Find
  • Blog
  • About
  • Contact