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      • Ginger Jamboree
      • Ginger Occasion
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      • Half the Time
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      • Hoopin'
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      • Mandarinazacca
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      • Marimba
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      • Oh My!
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      • Pizza Time!
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      • Pre-Boil Dave
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      • The Protector
      • Pullover
      • Purple Smoothie
      • Quaddles
      • The Quadless Leg Monster
      • R.B.G.
      • Rakau
      • Rebello Fellow
      • Redeemer
      • The Royal Sampler
      • Ruby Rye
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      • ... Sandwiches!
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In Which We're Apparently a Grocery Store Now?

4/29/2020

1 Comment

 
Hey there, kiddos and squiddos! We're back in action and we've been cookin' up a thing or two for your enjoy and we're here to shout about a buncha cool beers and [checks notes] ...vegetables?
Picture
That's right! Vegetables! We teamed up with one of our distributors to do some "CSA style" boxes of Mystery Produce and, um, wow, it turns out that y'all either really like veggies or y'all really don't like going to the grocery store.* Anyway, we're taking preorders for either pickup or delivery on Wednesday or Saturday and we're told that it's $30 for about $50 worth of stuff (as of this writing we have not seen the boxes yet, so we can neither confirm nor deny), but we've got limited space in our cold room(s) for storage, so act soon** if you wanna hop on the ol' veggie train! Choo choo!
Picture
Movin' right on along from "plants for sale" and into "beverages made from plants," we got more cans comin' atcha on Friday! And the first of the upcoming cans is a blast from the relatively-recent past that we've been itchin' to re-brew: Snail the Pale! This beautiful little beer is made entirely with locally grown hops from our friends at Four Star Farms and it's mostly*** made with local grains from our friends at Valley Malt and Stone Path Malt and it's nice 'n' fruity and a little toasty and just a smidge earthy and anyway it's tasty and you should come try it!
Picture
And also, at long last, we're finally putting Extra Naked into cans! Also on Friday! And to celebrate(?) this monumentous occasion, we're takin' the opportunity to do something that we've been "batting around" for a while now and we're givin' this beer a wee little "rebrand." Long story short, we never really felt that the style name "cream ale" suited this beer all that well, but that's the horse we stuck ourselves with, so it was the hill we expected to die under. Anyway, we did a lot of soul-searching and a little polling and came to the conclusion that "table beer" as a style name was at least not worse and also maybe better? Anyway, we'll walk y'all through it in handy-dandy Q 'n A style:

What's wrong with "Cream Ale?"
Well, for starters, it turns out that nobody knows what the hell a cream ale is. People tend to assume that it's a descriptive term (it isn't) or that the beer will have vanilla (it doesn't) or lactose (it doesn't) or that it will just somehow be "creamy" (ew). And the people who are familiar with the style tend to associate it with some less-than-desirable examples. 

So... people are more familiar with "Table Beer?"
...no? Not as such, since it's not a "real style."**** 

I thought you said you thought this through.
We did! Long story short, we felt that "table beer" was pretty descriptive (people are generally pretty familiar with the concept of "table wine," and it's not that big of a logical jump to beer), and it at least sounds like it should be a real beer style, and also there was a notable local example that a number of people were familiar with, and... what the hell else can we call this beer? Truth be told, it's the recipe for a Classic American Pilsner (a style which has been defunct for decades), brewed with a Belgian yeast (which is... not to style for a Pilsner, to say the least). What would you call it?

Was there anything else you considered?
Oh god yes. It's close-ish to a saison, but that's a style with some... baggage, and really it's more like a session-strength saison, which around here usually gets labeled as "grisette," only even fewer people know what a grisette is and that's the whole problem we were trying to avoid in the first place, and "everyday ale" is too broad and "dry hopped light ale" is weirdly clinical sounding and why don't we just stick with "cream ale?" Oh, right, because everybody thinks it's got milk in it (or, arguably worse, they think it's like Genny), so how about we use a different vague, obscure (yet slightly more descriptive) style name? Anyway, we went in circles on that for, oh, about three years, and now here we are! Table beer! At least until we use all the labels that say so!
Anyway. That's probably a bit more "inside baseball" than y'all need or want, so let's end with something fun! Coloring! Y'all may not have noticed, since time no longer has any meaning, but the month of April is almost over, which means it's Last Call for coloring contest submissions! And may we remind you that we've got the page available right here and we are accepting digital submissions - whether you digitally color the page, or if you print it out and scribble on it in crayon and then take a picture of it on your phone and email it to us! So send them in, it brings us joy to see you color in our doodles!
Picture
* We can sympathize with that last one, which is why we've been doing most of our personal shopping at Restaurant Depot. Two-gallon bucket of pickles, anyone?
** As in, the first week has been sold out for a couple days and next week is starting to fill up already.
*** We, uh, kinda forgot to order the local version of a key (yet relatively minor in scale) ingredient.
**** We have strong opinions on the "that's not a real style" argument, but we're aware that said opinions are not interesting, so we'll leave it at that. ​
​
1 Comment
Carl
5/2/2020 09:09:38 am

Adversity reveals character and I firmly believe in all of this madness, you guys and your staff have been found to be the decent people we always thought you were.

Thank you for not only trying your best to take care of the business we love, but when the going got tough you made the decision to take care of your community.

Looking forward to hanging out again soon. Until then, keep being awesome!

Reply



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  • Home
  • Store
  • Taproom
    • Upcoming Events
    • Rent Our Space
    • Visit / FAQ
  • Beer Archive
    • Current Beers >
      • Barrel Aged El Pulpo
      • Barrel Aged No Light Ever
      • Chalk Outline
      • Critters (Mixed Fermentation Series)
      • Deathly Trails
      • El Pulpo
      • Embrace of Death
      • Empress in Decline
      • Extra Naked
      • Ghost Dragon
      • Ginger Spectacular
      • Hellmouth
      • Honey 'n' Hops
      • The Hourglass
      • Jazz From Hell
      • Man Overboard
      • Menagerie
      • Mirage Daze
      • Rumble Royale
      • Semi-Weekly Cask
      • Shut Up Kelly!
      • Trial Run
    • Beer Archive >
      • 100
      • 404: Recipe Not Found
      • Ad Nauseam
      • Adelle
      • The Airness
      • Armchair
      • Atlantica
      • Awkward Conversation
      • Azacca
      • Baby Monster
      • Barb
      • Barrel Aged Biere de Krampus
      • Barrel Aged Dark Humor
      • Beer of Truth
      • Believer
      • Belma
      • Benevolent Beast
      • Benthic Realm
      • Best
      • Biere de Krampus
      • Biere de Melons
      • Big Boots '17
      • Big Boots '18
      • Big Boots '19
      • Big Boots '20
      • Big deLICious
      • Bird Bath
      • Birthday Suit
      • Bison Penny
      • Black Witow
      • Blood Built
      • Blood of Krampus
      • Blue Manic
      • Bonanza
      • Bone Machine
      • Bone Smasher
      • Boneheads
      • Buffalo Nickel
      • Bullhead
      • Callisto
      • Cartwheels
      • Cello
      • Centennial
      • Champion of the Sun
      • Chance
      • Chaos
      • Chaos Reigns
      • Chaotic Gold
      • Chimera
      • Chromo
      • Clusterbomb
      • Come Out and Play
      • Comet Bomb
      • Comfy Pants
      • Cone Crusher
      • Control is in Your Command
      • Cosmic Showers of Love
      • CPHaze
      • Cryptic Nonsense
      • Crystal
      • Dance Bob
      • Danzig
      • Dark Humor
      • Dead Dry Eyes
      • Death Lullaby
      • Death Salon
      • D 'n A
      • DNA
      • Dobbie
      • Don't Go!
      • Doomrider
      • Double Key Lime
      • Doubleplusgood
      • Doyle
      • Dr. Dankenstein
      • Eclipse
      • El Azacuanot
      • Electric Juicer
      • Elmo
      • Embrace the Chaos
      • Emerald Spire
      • Estate
      • Everything is Peachy
      • Exiled From the Abyss
      • F.A.O.
      • Fancy Pants
      • Fermento-Tainment!
      • Fig Pig
      • Firekeeper
      • Fixation on Red Ale
      • Float Along
      • Fool's Paradise
      • Four Star Smoothie
      • Funky Life
      • Galena
      • Ganymede
      • The Gargoyle
      • Get Proud and Get Loud!
      • Ginger Disco
      • Ginger Extraordinaire
      • Ginger Jamboree
      • Ginger Occasion
      • Gnasher
      • The Great Equalizer
      • Green Smoothie
      • Green Smoothie (Redux)
      • The Gruncle
      • Guill O'Teen
      • Haley
      • Half the Time
      • Hartshorne
      • The Heist
      • Hench4Life
      • Henrietta
      • Hillcrest
      • History Mysteries
      • Hoopin'
      • Hop Chariot
      • Hop Wizard
      • The Horned Beast
      • I am the Island
      • I See a Dankness
      • Idaho 7
      • Into the Unknown
      • It's Like We Finish Each Other's...
      • J.A.R.E.D.
      • Jabber
      • Jam Session
      • Jaunty
      • Jeff
      • Jimbo Jaliper
      • Jodi
      • Josh
      • Joybringer
      • Joyrider
      • Kaboobi's Top Score
      • Kegasus
      • Key Lime
      • Korey
      • L.I.Z.
      • Late Grain
      • Lawbringer
      • Lawn Chair
      • Lazy Pants
      • Le Triumph!
      • Library
      • Life Sentence
      • Life Sentence II
      • Lil' Delicious
      • Lil' Goblin
      • Lil' Witeon
      • Los Aromos
      • Love Doctor
      • Madeline the Destroyer
      • Mag-nificent Chemistry
      • Mandarina Pale
      • Mandarinazacca
      • Mango Thango
      • Marimba
      • Maybe Saturday
      • Meesh Meesh
      • Melvin the Mammoth
      • Melvin the Mammoth (Goes to Belgium)
      • Melvin the Mammoth (Goes to Jamaica)
      • Melvin the Mammoth (Goes to Kentucky)
      • Merry Go Round
      • Mild Child
      • Mo'Biscuits!
      • Monarch
      • Mr. Buttons
      • Multihead
      • Mystery Shack
      • Nameless Wave
      • Nerd Farm
      • NeverNude
      • Nick
      • No Light Ever
      • No Puns, Just Fun
      • Nug
      • Ocean
      • Oh My!
      • Oink!
      • Ol' Orange Eyes
      • On-On
      • Orange Red Dead
      • Organ Meats
      • Out of Bounds
      • Ozzy
      • Part Deux
      • Passion (Fruit) Project
      • Pat Signal
      • Pepite
      • Picnic Time
      • Pink Smoothie
      • Pizza Time!
      • Play Date
      • Pobody's Nerfect
      • Porcupine
      • Pounder
      • P.R.I.D.E.
      • Pre-Boil Dave
      • Pride and Pomegranate
      • Pretend It's Summer
      • The Protector
      • Pullover
      • Purple Smoothie
      • Quaddles
      • The Quadless Leg Monster
      • R.B.G.
      • Rakau
      • Rebello Fellow
      • Redeemer
      • The Royal Sampler
      • Ruby Rye
      • Rufus
      • Sabrobro
      • SaBRU
      • Sachem's Ale
      • ... Sandwiches!
      • Sato
      • Scatterbrau
      • Serendipity
      • Seven Xs
      • Shadows
      • Shelby
      • Shlem
      • Showdown
      • Sip Time
      • Sir Wallington
      • Skeleton Key
      • Smaltster
      • Snail the Pale
      • So Nude
      • Soiree
      • Something Brewed
      • Southern Star
      • Spacin' Out
      • Spirals
      • Splorge!
      • Springtime Lies
      • Spruce Moose
      • Squash Everything
      • Squash Your Enemies
      • Stag
      • Stick the Landing
      • Stomper
      • Stone Valley
      • Strut!
      • Summerween
      • Summit
      • Summoner
      • Sunday Plans
      • Sunken Wit
      • Super Jeff
      • Teamaker
      • Test Drive
      • Thrasher
      • TLA
      • To Have and to Hold (My Beer)
      • Treasure Hunt
      • Tres Brujas
      • Triple Pearl
      • Two To Mango
      • Unholy Alliance
      • Uni-Dog
      • Unchained
      • Untethered
      • Uptown
      • Vacant Throne
      • Versterven
      • Voyager
      • Vye-Olent World
      • Walkin' Beer
      • Warehouse
      • Wasted Life
      • Weird Moon
      • Welcome to the Bad Future
      • Wellington
      • Where Serpents Dwell
      • Where's Chris?
      • The Windy Man
      • Worshipper
      • Yelling at Birds
      • Zoopah!
  • Find
  • Blog
  • About
  • Contact